Sony Pictures Animation has been on another level lately, and GOAT is no exception. I had the chance to contribute motion graphics and editorial work to the social media campaign for this one, which meant getting to work with the film's incredible music. The movie follows Will, a scrappy little goat who fights his way into the pros to play roarball in a world ruled by the fiercest animals alive. Same underdog energy the campaign needed to bring. Sony keeps swinging for the fences and GOAT is further proof they are doing something genuinely special right now.